MOONCharcoal Toothpaste, Whitening Stain Removal for Everyday Brightening - SLS Free Teeth Whitening Toothpaste Without Fluoride - Vegan - Reduce Plaque & Support Gum Health - Peppermint (4.2 Oz)

Have used this toothpaste for years. Once I tried it, it has been my go to toothpaste. Have tried other charcoal ones but keep coming back to this one. It truly cleans teeth and fresh breath. LOVE that it is NATURAL, CRUELTY-FREE and MADE IN THE USA. The price is good for the big tube.

First off, appearance of package is A1. breath is extremely fresh afterwards, and it tastes great!! Will be purchasing again.

I love this toothpaste, I just wish the mint was stronger. My teeth would feel much cleaner

This isn’t a miracle whitening product but I have seen great improvement after a few months. I am older and a coffee drinker so I don’t usually see results with these products but I definitely have with all the Moon products. I use the paste, the powder and now the mouthwash. I’m a believer!

Taste is good, don't have a aftertaste to it, my second night using it and it has made some progress, my teeth do look a lil whiter, my husband says he noticed a difference right away, I like it, will be getting it more, I also bought the Mouthwash, I don't really have much of a aftertaste but it is Strong taste wise, it doesn't burn/sting at all u less u have a cut in ur mouth then maybe. I think it's peppermint flavored, but my mouth feels smooth, shiny. Overall it's great. Should definitely try it. 😁😁

I would not purchase again

I love this product. yes it is seemingly expensive for toothpaste but as someone who has been around the block with teeth whitening stuff. this works better than a lot of strips, treys, or other things that I have tried for whitening. My BF started using it as well and we have seen such a difference in his teeth as well after one full toothpaste bottle used.

I was a lil nervous to try this but I finally did!! It's so pretty, and even has a sparkle to it. IT IS BLACK at first, but no worries cause it turns white when you brush!So NO BLACK MOUTH.It makes my breath very fresh and it has a nice peppermint flavor. Just make sure when you spit + rinse you rinse your sink cause it's a lil grey and you wanna keep your sink clean. I use this with my electronic toothbrush and I love it SO MUCH. Plus, it's aesthetically pleasing to look at but it's definitely worth all the hype! I follow with the whiting pen to get a pretty white smile!